You have shared information on the benefits you offer your employees, yet you are left wondering whether your employees really understand the true value of what you are providing.
Research shows that as many as half of your employees probably don’t have a good understanding of their benefits package. As disturbing is the fact that when employees do not understand – they do not appreciate their benefits. And benefit plan ROI cannot be realized if employees do not appreciate their benefits.
Employee benefit plans have never been more complicated. Employees are often confused by the various plan options and have difficulty understanding what services are covered, how their deductibles are calculated and where to turn when they have questions. HRAs, HSAs, Defined Contribution and Private Exchanges are all relatively new concepts that are complicated by nature. Combine this confusion with the long-list of health industry jargon and it is easy to see why employees often feel more frustrated by their benefits than appreciative. Appreciation and value cannot be achieved where fundamental understanding is absent.
Now consider wanting employees to be informed consumers of healthcare and good stewards of their own health. This adds another level of communication challenges to an already full plate of communication needs.
You need a comprehensive communications strategy that is unique to your company, your culture and your diverse workforce. Our approach takes this into account by deploying our different thinking… What is our different thinking? Here is a sample:
- Benefits communication is not a once a year event
- Employee on-boarding is the first chance to start effective communication
- Complex concepts and confusing jargon must be simplified
- Use graphics and video where appropriate
- If it’s not simple, people will not understand
- Use all available means to penetrate the “noise” (print, web, video,)
Our experience and our clients tell us that employing the above thinking produces a better outcome.